Whilst the winners from the digital revolution of the last 30 years are well known and highly valued, history teaches us that technological change is constant. Incumbents that 

appear impregnable will inevitably be usurped at some point and the speed with which new technologies are now adopted by consumers somewhat ironically means this can happen very quickly. The Global Future Leaders strategy aims to invest in those businesses – the ones that will benefit from developments in artificial intelligence and other disruptive technologies, producing the next generation of winners. It focuses specifically in what we think of as an under-researched part of the company lifecycle – when companies move from high sales growth to high profit growth by virtue of improving operating margins. strategy focuses on identifying businesses capable of delivering high sustainable growth over a minimum of five years, especially those leveraging innovation to create strong demand and defensible market positions. To do so requires highly specialised knowledge, and a commitment to deep, fundamental research. In a world increasingly fixated on short-term results, we see compelling long-term opportunities where the market underestimates the transformative power of innovation.